Persuasive Language Technique
}Pun: Clever work play
}Facts and statistics: Including evidence from credible research.
}Formal Tone: using correct grammar and language rather than casual or colloquial forms.
}Expert Opinion: Quoting from experts relevant to the topic
}Examples: Including clear examples of your point from real life.
}Rebuttal: Identifying a potential opposing argument and pointing out its flaws or weaknesses.
}Rule of three: Including a series of three ideas to create a mnemonic.
}Anecdotes: adding a personal story.
}Attacks and praise: Providing negative comments about an opponent.
}Rhetorical Question: Asking questions that don’t require an answer but engage the reader.
}Bias: Presenting a one sided argument
}Imagery: using words to create an image in the readers head
}Alliteration: Words play that involves the same letter or sound of words in a row
}Hyperbole: Making exaggerated claims.
}Generalization: making general comments and representation.
}Cause and Effect: Establishing a potential cause and eventual effect.
Persuasive Language
}Descriptive language: language that creates a clear image in the readers mind
}Figurative language: Using metaphors and similes.
}Emotive language: Emotionally charged words
}Inclusive language: including the audience by using personal pronouns
}Colloquial language: Using language that places the author on the same level as an every day person.
}Jargon: Using subject specific language
Appeals
}Appeal to common sense: appealing to the readers common sense
}Logic: making an argument seem logical
}Appeal to nationalism: Making an appeal to the readers sense of national identity
}Appeal to hip-pocket: Appealing to the authors desire to ensure money is spent wisely.
}Appeal to family: Appealing to the readers desire to protect the family unit.
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